Elegant & Timeless - Fashion Rooted in Heritage
At Tone Tunick, we believe that elegance is timeless. We specialize in premium silk and cotton sarees as well as men’s casual cotton wear, blending creativity, culture, and craftsmanship. Every piece we create is rooted in our cultural heritage, yet tailored to the modern world—with purposeful design, sustainable practices, and personalized experiences that speak to individuality, community, and profession. Our collections aren’t just about fashion—they’re about feelings, identity, and legacy.
Our story and how we grow up
At Tone Tunick, tradition isn’t just preserved—it’s reimagined.
We craft timeless sarees and menswear that blend cultural richness with modern elegance.
Our Mission
To engineer elegance by designing premium textiles that connect people emotionally, culturally, and rofessionally—while maintaining the highest standards of craftsmanship, sustainability, and customer care.
Our Vision
To become a global symbol of elegance, where fashion is not just seen, but felt—a celebration of culture, individual identity, and conscious
creation. We aim to blend tradition with innovation to serve niche communities and professional needs through thoughtfully crafted clothing.
Our Core Values
Creativity & Innovation
We continuously evolve—introducing fresh
designs, experimenting with materials, and adopting new technologies to keep
elegance relevant.
Quality & Craftsmanship
We maintain high standards across all price
points. Our products are crafted to last, resisting the throwaway culture of
fast fashion.
Sustainability & Ethics
We embrace ethical sourcing and sustainable practices—because true elegance honors both
people and the planet.
Customer-Centric Approach
We listen, respond, and adapt. Every customer experience is personalized, and every feedback helps us refine our craft.
Emotional Connection
Our designs carry stories—from cultural revivals to empowering underprivileged artisans and weavers involved in handloom and handmade production.
Personalized Experience
We offer tailored styling and service to suit
every individual’s identity, lifestyle, or profession.
Inclusivity & Diversity
Our collections resonate across communities, cultures, and regions—embracing global influences with a local soul.
Profit with Purpose
We balance financial growth with social good, ensuring our success uplifts others in the supply chain.